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Blackpool Tower Re-Launch September 1st

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Post August 13th, 2011, 7:39 am
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PR consultancy Brazen has been appointed by Merlin Entertainments to re-launch the Blackpool Tower.

The Tower will re-open fully to the public on September 1, just in time for the switch-on of the Blackpool Illuminations, following a major 10-month restoration programme.

Merlin will re-launch it with two brand new attractions, The Blackpool Tower Eye and 4D Cinema experience and The Blackpool Tower Dungeon.

Manchester-based Brazen??????s brief includes communicating the view Blackpool has the potential to once again become one of Europe??????s leading family holiday destinations.

The campaign will focus on engaging with bygone memories of thel Tower and creating consumer excitement around the new 21st Century attractions.

Peter Burling client services director for Brazen, said: ??????For more than 200 years Blackpool has been synonymous with fun, seaside frivolities and childhood memories and now there are more exciting new reasons to take a trip to Blackpool.

??????Re-introducing the media to this iconic attraction is a huge responsibility and a truly exciting opportunity for the agency.??????
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Last edited by GavG on August 15th, 2011, 6:18 am, edited 1 time in total.

Post August 13th, 2011, 2:51 pm

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fancy a trip over there on the 1st weekend of september gav? im dieing to go
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Post August 13th, 2011, 2:59 pm
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I will have to have a look at finances but I would love a trip over there as well.

It is a shame they haven't included a drop tower though lol.

Post August 13th, 2011, 4:13 pm

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all the advertisements had a drop tower on them so i dont see why they dont, mabye then gav we do a trip late september hmmmmm

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Post August 15th, 2011, 6:21 am
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I don't understand why they haven't either, unless the tower eye experience has a final drop after you have been up the Tower.

Late September sounds better and if not Blackpool maybe somewhere else?!?


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