PR consultancy Brazen has been appointed by Merlin Entertainments to re-launch the Blackpool Tower.
The Tower will re-open fully to the public on September 1, just in time for the switch-on of the Blackpool Illuminations, following a major 10-month restoration programme.
Merlin will re-launch it with two brand new attractions, The Blackpool Tower Eye and 4D Cinema experience and The Blackpool Tower Dungeon.
Manchester-based Brazen??????s brief includes communicating the view Blackpool has the potential to once again become one of Europe??????s leading family holiday destinations.
The campaign will focus on engaging with bygone memories of thel Tower and creating consumer excitement around the new 21st Century attractions.
Peter Burling client services director for Brazen, said: ??????For more than 200 years Blackpool has been synonymous with fun, seaside frivolities and childhood memories and now there are more exciting new reasons to take a trip to Blackpool.
??????Re-introducing the media to this iconic attraction is a huge responsibility and a truly exciting opportunity for the agency.??????
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