Originally posted by Casper
Im sorry... but i really didn't take that ad seriously, i mean, it was quirky but what kinda company uses cartoons, sorry, im not on ur side on this one
however, challange your teacher
lysol, esurance, geico, that one company who uses tabs in the dishwasher uses jetsons, ebay, toyota, michelin, etc. I could go on and on. Many use cartoon characters to get their ad across and based on market statistics it has been a very effective tool as it taps into the subconcious part of the consumers brain. Well I would go into detail of that but I would just bore you [:D]
I might conduct a current market study for a project I am on right now and will use it sidely to make an analysis of sorts. Well I am thinking out loud now so I'll go back to my evil plot to take over the world [:)]