Common Statement With A Twist

[Oscar]

No it's not a game!
I am working on the copywrting for a Tully's Coffee ad where we have to do a cswat for a billboard advertisement. cswat stands for "common statement with a twist" where the objective is to make a common statement (8 words or less, less words = better) and you the viewers automatically think of one thing and when you see what the ad is about, you go have an aha moment and make the connection where it's a complete twist of what you initially thought. So,I have come up with a few ads but this one seems the best. What do you think of it as a billboard and in terms of cswat as mentioned above.

sorry, dont get it

I get it. I like it man. Simple and relaxing. Maybe a little sexier font though.

[Oscar]

hmm you ok gazag?
Thanks symbiotic [:)]

*bangs head on table cuz this is all too confusing*

[Oscar]

It's ok gazag [:)]

[Coasterkidmwm]

"Future Dumping Ground of Philosophy Majors and Other Pretend Intellectuals"

How about that?

^hahahahahaha, very nice.

but i think its nice and simple.
i like it.
i looked at the picture before reading what you said and i didnt think it was for coffee, so i think it works!

[Oscar]

What did you think it was at first?

i, too am confuzzled, help us out here!

edit: wait, i think i get it! can i say?

How about: "Mmm...coffee!"

Therapists come here.

ok i think i get it, ummm yeah i think. you know what im just gunna shut up

i made you a billboard add!



yeah, fear my internet reasearch and photoshopping skillz.[:D][dorkhat]

if the piccture would show up im shure we would

[Oscar]

no no no, you guys have it all wrong, the point of a cswat is to make you think it's something else at first but when you see what the ad is actually about you have the aha moment and see the connection. Aromatherapy, first thing most people think of is a spa treatment where there is aromas let into the roam as a for of relaxation therapy, but when you see aromatherapy as an ad for Tully's Coffee you go aha and recall the smell of coffee. Get it now?

"Liquified motivation."

i get it, I like it, you see once you get it then you want coffee but some intelligent people didn't get it! make it easier [:(] and I spent alot of time (about 7 minutes and an entire shower) on that billboard and noone appreciates it! [:(][:(] see! two whole sad faces, thats how unappreciated i feel [B)]

[Oscar]

Originally posted by elementz_X

"Liquified motivation."

Not bad, however it is not a cswat advertisement.

The problem with it is that it doesn't make you associate that comment with something else and then do a 180 degree turn and see the connection. If it doesn't spark a memory or recognition of something else right away, then it's not a cswat. Also it's what we call too close since you used the word liquified and it's a direct composite of what the target product/company is.

However, it does have potential uses in other products and/or services.

"hey sugar"

[Oscar]

I meant to update this but I won out of all the ones submitted [approve]

Congratz!

skillz! does that mean you get money?

[Oscar]

Punctuation is not allowed in a cswat. And how does vacation relate to coffee or a feature of it?