Coke Replaces Pepsi as Cedar Fair Official Soda

CEDAR FAIR ANNOUNCES THE COCA-COLA COMPANY AS OFFICIAL BEVERAGE SPONSOR

Expanded Agreement to Extend Across the Company's 17 Properties

SANDUSKY, Ohio, Oct. 25, 2012 -- Cedar Fair Entertainment Company (NYSE: FUN), a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company today announced a 10-year agreement, making Coca-Cola Cedar Fair's "Official Refreshment Beverage" of its parks beginning January 2013.

The new agreement includes product offerings and fully-integrated marketing and sponsorship opportunities designed to maximize marketing collaboration and activation. Coca-Cola beverages will be made available to park guests throughout Cedar Fair's regionally dispersed network, which encompasses 11 amusement parks, 6 waterparks and 5 hotels, including Cedar Point, which has been voted the "Best Amusement Park in the World" for 15 consecutive years. Guests will have the opportunity to purchase the beverages at a broad array of venues throughout the parks, including restaurants, mobile carts and vending areas. Products will include Coca-Cola?????????, Diet Coke?????????, Sprite?????????, Coca-Cola Zero?????????, PowerAde????????? and Dasani????????? bottled water, along with energy drinks, teas and juices.

"We are thrilled to be partnering exclusively with The Coca-Cola Company," said Bob Wagner, Cedar Fair's corporate vice president of strategic alliances. "We look forward to developing a comprehensive alliance which enables park guests to create memorable moments with their family and friends while enjoying Coca-Cola's iconic brands. We welcome the opportunity to take our relationship with The Coca-Cola Company to the next level through new marketing initiatives and products which will be debuted next year."

Through the agreement, Cedar Fair and Coca-Cola will co-develop and introduce comprehensive marketing initiatives which will capture the attention of guests through a broad range of mediums, including property specific programs and campaigns tailored specifically to regional preferences. In addition, Cedar Fair and Coca-Cola will launch a fully integrated joint campaign, targeting broader audiences through social media, TV, radio, internet and cinemas.

"We are excited by the opportunity to expand our relationship with Cedar Fair and refresh guests with our broad array of brands," said Stefanie Miller, group vice president of strategic partnership marketing, Coca-Cola Refreshments. "We look forward to leveraging our brands, programs and resources to enhance the guest's experience when they Open Happiness with a Coca-Cola during their next visit."

About Cedar Fair

Cedar Fair is a publicly traded partnership headquartered in Sandusky, Ohio, and one of the largest regional amusement-resort operators in the world. The Company owns and operates 11 amusement parks, six outdoor water parks, one indoor water park and five hotels. Its parks are located in Ohio, California, North Carolina, South Carolina, Virginia, Pennsylvania, Minnesota, Missouri, Michigan, and Toronto, Ontario. Cedar Fair also operates the Gilroy Gardens Family Theme Park in California under a management contract. Cedar Fair's flagship park, Cedar Point, has been consistently voted the "Best Amusement Park in the World" in a prestigious annual poll conducted by Amusement Today newspaper.

http://www.cedarfair.com/ir/press_relea ... ory_id=361

Oh.

does this mean the parks will be getting new machines or will the old ones just be re labeled? I remember the soda fountains in dorney's group meal area being infested with bees every year. ofcourse even with new machines this is bound to happen again, but it wouldn't be instantaneous

I wish places would just use both.

[Coasterkidmwm]

I'm so traumatized that the Amerifat beverage of choice has changed

[TheArchitect]

THIS IS ABSOLUTELY RIDICULOUS AND PEOPLE SHOULD BE SHOT! -_-

[gouldy]

Why would anyone be annoyed about this? Coke tastes infinitely better than Pepsi.

Pepsi Throwback is better than the watered down Coke that's been around lately. Although I think glass bottle Coke still uses real sugar instead of corn syrup and it's good.

[Metazoanhaddock]

coke uses real sugar basically everywhere EXCEPT the US due to our large corn industries

Yay for more Coke Freestyle Machines.

[SauronHimself]

Diet Coke tastes better than Diet Pepsi.

[Oscar]

Originally posted by SauronHimself

Diet Coke tastes better than Diet Pepsi.

I disagree [xx(]

[mkingy]

Originally posted by gouldy

Why would anyone be annoyed about this? Coke tastes infinitely better than Pepsi.

In actual fact when I was in America I thought that pepsi tasted worse than it does here so I agree with you even more so!