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Bologna, November 27, 2017 - Roller coaster and driving simulator , but also a showroom, three rides and a playground for the youngest. In short, an entire area dedicated to the Rosso of Borgo Panigale within the most famous amusement park of the Riviera Romagna and beyond. Ducati Motor Holding and Parques Reunidos, one of the industry's leading players, sign an agreement for the development of Ducati World at Mirabilandia . It will be the first motorcycle theme attraction in Italy.
Thanks to this partnership, the visitors of Mirabilandia will be able to immerse themselves in the ebbing world of the Reds of Borgo Panigale,reaching new levels of adrenaline and enthusiasm. Ducati World will be the first motorcycle theme area to be included in an amusement park in Italy. The project will cover an area of approximately 35,000 square meters and open to the public for 2019.
The area of Mirabilandia dedicated to the Motorbike Company will be an attraction for all motorcycle enthusiasts, with a variety of entertainment that can engage the public of all ages, both from Italy and from abroad. The theme park will include a new generation Russian mountain that will transform every visitor into a Ducati pilot, simulator, virtual reality, and children's attractions. The project also includes a showroom where visitors can find the Ducati motorcycle models, a Ducati shop, where to buy clothing and accessories, and Ducati and Scrambler themed dining areas.
"Ducati World will have the power to make visitors live an exciting journey into our brand - stateAlessandro Cicognani, director of Ducat i - licence and business partnerships . Thanks to the agreement with Parques Reunidos we will develop the first motorcycle theme area in an Italian amusement park. The location of Mirabilandia, in the heart of the Motor Valley, adds a further value to this fun-filled project . " Fernando Eiroa, Managing Director of Parques Reunidos,
also satisfied : "This partnership will transform Mirabilandia, allowing the park to attract visitors from all over the world. Ducati World, incorporated in the context of the strong Emilia-Romagna tradition in the automotive sector, will engage motorcycle enthusiasts in an innovative experience,thanks to the overall strength of the Ducati brand and its strong local presence. "
Even Riccardo Marcante, General Manager of Mirabilandia , is excited about the operation: "We are proud to be able to host in our park a brand like Ducati which represents for many Italians passion and adrenaline, values that describe very well the experience that our guests they live every day. Moreover, this partnership will surely also be an added value for the territory where both Mirabilandia and Ducati were born. "
Thanks to this partnership, the visitors of Mirabilandia will be able to immerse themselves in the ebbing world of the Reds of Borgo Panigale,reaching new levels of adrenaline and enthusiasm. Ducati World will be the first motorcycle theme area to be included in an amusement park in Italy. The project will cover an area of approximately 35,000 square meters and open to the public for 2019.
The area of Mirabilandia dedicated to the Motorbike Company will be an attraction for all motorcycle enthusiasts, with a variety of entertainment that can engage the public of all ages, both from Italy and from abroad. The theme park will include a new generation Russian mountain that will transform every visitor into a Ducati pilot, simulator, virtual reality, and children's attractions. The project also includes a showroom where visitors can find the Ducati motorcycle models, a Ducati shop, where to buy clothing and accessories, and Ducati and Scrambler themed dining areas.
"Ducati World will have the power to make visitors live an exciting journey into our brand - stateAlessandro Cicognani, director of Ducat i - licence and business partnerships . Thanks to the agreement with Parques Reunidos we will develop the first motorcycle theme area in an Italian amusement park. The location of Mirabilandia, in the heart of the Motor Valley, adds a further value to this fun-filled project . " Fernando Eiroa, Managing Director of Parques Reunidos,
also satisfied : "This partnership will transform Mirabilandia, allowing the park to attract visitors from all over the world. Ducati World, incorporated in the context of the strong Emilia-Romagna tradition in the automotive sector, will engage motorcycle enthusiasts in an innovative experience,thanks to the overall strength of the Ducati brand and its strong local presence. "
Even Riccardo Marcante, General Manager of Mirabilandia , is excited about the operation: "We are proud to be able to host in our park a brand like Ducati which represents for many Italians passion and adrenaline, values that describe very well the experience that our guests they live every day. Moreover, this partnership will surely also be an added value for the territory where both Mirabilandia and Ducati were born. "
Seems like the park is getting a motocoaster of some sort. It will probably be Intamin since the park has bought their last two coasters from them.
Source
Press Release:
Parques Reunidos, one of the world's leading leisure park operators, and Ducati, one of the most iconic motorcycle manufacturers in the world, have signed an agreement to develop Ducati World at Mirabilandia. Mirabilandia, located in the Emilia-Romagna region ??? where Ducati brand was born???is the second largest theme park in Italy as well as the second most visited park in Parques Reunidos??? portfolio.
Mirabilandia???s visitors will be able to enjoy this exclusive and innovative Ducati experience, and will reach new adrenaline levels through their excitement for Ducati motorcycles. This thrilling project will occupy an area of approximately 35,000 m2, and is expected to open to the public in 2019.
Ducati World will transform Mirabilandia with the power of the first area themed after a motorcycle brand. It will attract motorcycle fans both from Italy, a country famous for its automotive culture, and from abroad, thanks to a variety of attractions that will engage the public with a real motorcycling experience. The park will incorporate the latest technologies; among the projected attractions there will be a new generation roller coaster that will replicate the experience of riding on a motorcycle. There will also be simulators, virtual reality, and children???s attractions. The agreement with Ducati also envisions a showroom where visitors will find the most iconic Ducati models. Similarly, visitors will be able to learn about motorcycling history and about the socio-cultural context in which the Italian brand has grown through the 90 years it has been operating.
To top it all, the park will also include a Ducati shop, where visitors will have the opportunity to buy all sorts of official Ducati and Ducati Scrambler merchandise; and themed restaurants.
Mirabilandia is located on the Adriatic Riviera, near Ravenna, and at the heart of one of the most prosperous and most touristic regions in Italy. The park offers a wide variety of shows and attractions, including the Caribbean-themed water park, Mirabeach, and a number of theme areas such as Route 66, Bimbopoli, Dinoland, Far West Valley, and AdventureLand. With an ample offer, cared-for facilities, and location in a natural environment, Mirabilandia has become the entertainment complex of reference in Italy.
For Fernando Eiroa, CEO of Parques Reunidos, ???This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world. Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans. Ducati is a global brand with a great reputation, as well as a strong local presence.???
???Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand??? stated Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director. ???Thanks to this agreement, together with Parques Reunidos we???re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia???s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun???.
Mirabilandia???s visitors will be able to enjoy this exclusive and innovative Ducati experience, and will reach new adrenaline levels through their excitement for Ducati motorcycles. This thrilling project will occupy an area of approximately 35,000 m2, and is expected to open to the public in 2019.
Ducati World will transform Mirabilandia with the power of the first area themed after a motorcycle brand. It will attract motorcycle fans both from Italy, a country famous for its automotive culture, and from abroad, thanks to a variety of attractions that will engage the public with a real motorcycling experience. The park will incorporate the latest technologies; among the projected attractions there will be a new generation roller coaster that will replicate the experience of riding on a motorcycle. There will also be simulators, virtual reality, and children???s attractions. The agreement with Ducati also envisions a showroom where visitors will find the most iconic Ducati models. Similarly, visitors will be able to learn about motorcycling history and about the socio-cultural context in which the Italian brand has grown through the 90 years it has been operating.
To top it all, the park will also include a Ducati shop, where visitors will have the opportunity to buy all sorts of official Ducati and Ducati Scrambler merchandise; and themed restaurants.
Mirabilandia is located on the Adriatic Riviera, near Ravenna, and at the heart of one of the most prosperous and most touristic regions in Italy. The park offers a wide variety of shows and attractions, including the Caribbean-themed water park, Mirabeach, and a number of theme areas such as Route 66, Bimbopoli, Dinoland, Far West Valley, and AdventureLand. With an ample offer, cared-for facilities, and location in a natural environment, Mirabilandia has become the entertainment complex of reference in Italy.
For Fernando Eiroa, CEO of Parques Reunidos, ???This partnership and investment will transform Mirabilandia, empowering the park to attract visitors from all over the world. Ducati World continues the Italian strong tradition for sports and automotive and provides an engaging and innovative experience for motorcycling fans. Ducati is a global brand with a great reputation, as well as a strong local presence.???
???Ducati World will give visitors a chance to live an exciting journey inside the Ducati brand??? stated Alessandro Cicognani, Ducati Licensing and Corporate Partnership Director. ???Thanks to this agreement, together with Parques Reunidos we???re developing the first motorcycle themed area in an Italian amusement park. Mirabilandia???s location, at the heart of the Motor Valley, adds further value to this project dedicated to fun???.
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