They had a contest over Facebook for people to choose a name.... "Timber!" was my entry!! (originally spelled "Tiiimber!")
As the name isn't officially announced, no winner yet.
To give credits when it's due: That was my dad's idea. Basically when I told him the rules and the theme, he yelled
TIIIMBEERR and told me the story behind the word. I mean, I knew it meant a piece of wood, but I didn't know people shouted it out loud when cutting a tree, just like you say
Fire in the Hole! before blasting a dynamite in a mine.
Another name I had in mind was Tilikum. Not because of the killer whale, but because it means "people" in... some lumberjack people langage.
I agree this isn't original, but have in mind other entries were things like Cut Cut Wood, or TheDeathMachineofWoodScissor, or Le train des Bois... There were more than 500 submissions.