A boy (age 10) whom was hit by a bus
Oblivious children. That's what this is. Maybe they should have an ad campaign that says "Come to Disney and look both ways before crossing the street kids because a ten year old was run over by a bus." You can't blame Disney. No matter how much you want to.
However, you gotta feel bad for the parents. They probably feel so guilty for letting their kid out in the street when a bus was coming. There is a reason we are taught to look both ways.